February 11 - 13, 2018
Los Angeles, CA

Shonodeep Modak

CMO, Industrial Solutions
GE Power

It's tough to be daring in 100-plus year-old industrial B2B and B2C businesses, but by fusing smart analytics with demand creation strategy, Shonodeep has driven breakthrough results that have enabled these companies to remain relevant and grow market position.

From developing and marketing the world's first fuel economy improving motor oil brand at ExxonMobil to doubling GE's gas compression segment share, Shonodeep is an instigator of growth. He brings over 15 years of commercial experience across energy, oil & gas, retail, aftermarket services and electrical distribution.

Creative and data-driven, he has architected and led nimble, global teams that have propelled portfolio expansion and driven demand creation. Shonodeep is currently Chief Marketing Officer for GE's Industrial Solutions business and resides in Atlanta, Georgia with his wife, Gayatree, and Kartik (6) and Kaira (3). They enjoy visiting new countries and eating as much as possible.



8:20 AM Modernizing the Marketing Organization: Building the Optimal Marketing Team Infrastructure

Today’s consumers are empowered, asking questions, conducting research and considering other’s opinions before making a purchase decision. To stay competitive, companies must become a resource, implementing a well thought-out inbound marketing strategy that informs and educates the target market. It’s not as simple as point and click though. According to Shonodeep Modak, Chief Marketing Officer, Industrial Solutions with GE Power, this starts with modernizing the marketing organization in preparation for sustained success—listening to the consumer, and setting up an optimal team infrastructure before implementing a campaign. During our Closing Keynote, join Shonodeep as we explore:
 
  • Aligning your team to reach the empowered consumer
  • How to be an instigator of growth
  • Maintaining an analytical edge
  • Modernizing the marketing organization for sustainability
  • Creating the optimal team infrastructure to remain relevant and grow market position


Check out the incredible speaker line-up to see who will be joining Shonodeep.

Download The Latest Agenda