February 11 - 13, 2018
Los Angeles, CA

Shonodeep Modak


CMO, Industrial Solutions
GE Power


8:20 AM Modernizing the Marketing Organization: Building the Optimal Marketing Team Infrastructure

Today’s consumers are empowered, asking questions, conducting research and considering other’s opinions before making a purchase decision. To stay competitive, companies must become a resource, implementing a well thought-out inbound marketing strategy that informs and educates the target market. It’s not as simple as point and click though. According to Shonodeep Modak, Chief Marketing Officer, Industrial Solutions with GE Power, this starts with modernizing the marketing organization in preparation for sustained success—listening to the consumer, and setting up an optimal team infrastructure before implementing a campaign. During our Closing Keynote, join Shonodeep as we explore:
 
  • Aligning your team to reach the empowered consumer
  • How to be an instigator of growth
  • Maintaining an analytical edge
  • Modernizing the marketing organization for sustainability
  • Creating the optimal team infrastructure to remain relevant and grow market position


Check out the incredible speaker line-up to see who will be joining Shonodeep.

Download The Latest Agenda