Corporate VP & CMO
More than ever, marketing is being asked to be the objective voice of truth in the boardroom, tasked with prioritizing the marketing tech stack and underscoring customer sentiment as a driver. Join this Case Study with Corporate VP & CMO of PAREXEL International Sean Gallimore, as we dive into the best ways to drive customer sentiment and customer satisfaction beginning with your marketing team. Learn to triage your customer advocacy approach, drive a smarter approach to your customer experience center of excellence. As the function of customer satisfaction changes hands, how can we drive a customer advocacy approach that makes sense for the vision of your organization?