February 11 - 13, 2018
Los Angeles, CA

Santi Pierini


President
CAKE


1:35 PM Measuring the Customer Journey: Turning Multi-touch Attribution Insights Into Action

Truly understanding the online customer journey and how to move a previously unknown consumer to a known customer can prove challenging. However, leveraging multi-touch attribution and equipping yourself with the proper real-time insights about every step of the customer journey can drastically shed light on performance.
 
This session will dive into the ins and outs of multi-touch attribution, focusing on what businesses need to know to capture customer journey insights that will increase return on advertising spend.
 
Key Takeaways:
 
·         A deeper understanding of multi-touch attribution
·         Essential “best practices” for measuring and understanding the customer journey  
·         Insights into how multi-touch attribution drives customer acquisition
·         Industry trends into how multi-touch attribution will impact your business in the years to come


Check out the incredible speaker line-up to see who will be joining Santi.

Download The Latest Agenda