Truly understanding the online customer journey and how to move a previously unknown consumer to a known customer can prove challenging. However, leveraging multi-touch attribution and equipping yourself with the proper real-time insights about every step of the customer journey can drastically shed light on performance.
This session will dive into the ins and outs of multi-touch attribution, focusing on what businesses need to know to capture customer journey insights that will increase return on advertising spend.
· A deeper understanding of multi-touch attribution
· Essential “best practices” for measuring and understanding the customer journey
· Insights into how multi-touch attribution drives customer acquisition
· Industry trends into how multi-touch attribution will impact your business in the years to come