February 11 - 13, 2018
Los Angeles, CA

Santi Pierini

President
CAKE

Santi oversees CAKE’s business operations and corporate strategy globally. He is a veteran of the marketing technology industry with over two decades of experience in enterprise software focused on Global 2000 companies. Prior to CAKE, he served in senior executive positions at InQuira (acquired by Oracle), Day Software (now Adobe Marketing Cloud), Vignette (acquired by OpenText) and OnDisplay (acquired by Vignette).

Earlier in his career, he worked in marketing at Dun & Bradstreet, Jet Propulsion Laboratory as a systems architect and as a senior management consultant for Andersen Consulting (now Accenture). Santi holds a bachelor’s degree in computer science/marketing from California Polytechnic State University – San Luis Obispo.



1:35 PM Measuring the Customer Journey: Turning Multi-touch Attribution Insights Into Action

Truly understanding the online customer journey and how to move a previously unknown consumer to a known customer can prove challenging. However, leveraging multi-touch attribution and equipping yourself with the proper real-time insights about every step of the customer journey can drastically shed light on performance.
 
This session will dive into the ins and outs of multi-touch attribution, focusing on what businesses need to know to capture customer journey insights that will increase return on advertising spend.
 
Key Takeaways:
 
·         A deeper understanding of multi-touch attribution
·         Essential “best practices” for measuring and understanding the customer journey  
·         Insights into how multi-touch attribution drives customer acquisition
·         Industry trends into how multi-touch attribution will impact your business in the years to come


Check out the incredible speaker line-up to see who will be joining Santi.

Download The Latest Agenda