February 11 - 13, 2018
Los Angeles, CA

Robert Alberino

Vice President & Executive Producer
San Francisco 49ers

Robert Alberino is in his fifth season as the team’s vice president and executive producer. He oversees all marketing, creative and design as well as the team’s in-house production division, 49ers Studios. Alberino leads a team tasked with creating all multimedia and broadcasts across the team’s various platforms (television, stadium entertainment and web). He also oversees all social media and new media for the franchise. Before Alberino’s arrival in 2013, he served as the vice president of media and marketing for the Kansas City Chiefs (2010-13). His production division, 65 Toss Power Trap Productions, garnered the most broadcast and event-production accolades in Chiefs history while taking Arrowhead Stadium to league leaders in fan engagement and entertainment. Prior to that, Alberino spent 14 seasons with the Philadelphia Eagles (1997-2010).

During his time with Philadelphia, Alberino created the Eagles Television Network, which he pioneered in his first year with the team. As the vice president of broadcasting, from 2006-10, the Eagles and ETN garnered regional and national notoriety for its productions and innovation for in-house creative work. Alberino was a filmmaker for NFL Films (1995-97) where he served as a writer/director for HBO’s Award-winning program, “Inside the NFL” while working with iconic American filmmaker, Steve Sabol. Alberino has also been awarded a total of 62 Emmy’s including nine Awards for Best Director in his 23 years in the NFL.

Alberino also worked as a producer in Pittsburgh, PA for a production company as well as several television and radio stations in Pennsylvania and Connecticut.

In 2012, Alberino was bestowed an honorary enlistment in the United States Army as a Specialist for his work over the years with multiple bases as well as the 56th Theater Information Operations Group at Fort Leavenworth. He continues to pay forward the honor by working alongside the Army as well as all branches of the military and currently holds the rank of Sergeant. Alberino graduated from Duquesne University in 1992. He and his wife, Lisa, have three children, Jordan, Angelina and Stella GiGi.

11:55 AM Impactful Storytelling that Builds Community & Inspires Action

Storytelling is one of the most powerful tools in a company’s branding and marketing strategy. When done right, marketers deliver stories that appeal to emotion, capture consumer attention, promote engagement and foster a healthy consumer/brand relationship. Storytelling should not only inform the consumer, but inspire a favorable action. When done wrong, brands can be perceived as disjointed and disheveled to the consumer, resulting in negative customer experiences that can quickly deflate ROI. 

Join the CMO Exchange storytelling panel discussion with top marketing executives from both B2B & B2C sectors. From professional sports teams to e-commerce to entertainment, our panelists are carving out and delivering stories that inform and inspire the consumer. During this engaging panel, attendees and panelists will discuss: 

• The power of the “chief storyteller”
• Leveraging empathy as a critical part of human-centric design
• Uncovering human stories hidden within data and using them as tools of persuasion
• Delivering engaging, relevant stories to an extremely distracted consumer 
• Creating an appetite for your product by bringing consumers close to the action and creating consumer-centric experiences 

Check out the incredible speaker line-up to see who will be joining Robert.

Download The Latest Agenda