Director of Consulting
Mavens of London
Over the past few years, marketers have put substantial effort into supporting dynamic creative and social content strategies. At times however, operational structuring has falling to the wayside and an unintended victim of this is Search-based research and the value this approach offers to marketers.
In this session, Richard Ng, Director of Consulting at Mavens of London, will present some concepts around reinforcing marketing operations using search-based research as a functional example of where poor operational design can result in the loss of valuable insight and how marketers can better enable search-based decision making in their day-to-day operations.