February 11 - 13, 2018
Los Angeles, CA

Rahul Khanna

Global Head of Marketing Negotiations

9:10 AM Navigating Industry Disruption: Big Challenges, Massive Opportunity

With so many disruptive forces at play, many high-level marketers begin to feel overwhelmed by the sheer volume of change related to technology. However, there are steps you can take to leverage the value of disruption in big ways. During this panel discussion focused on navigating the age of disruption, we will hear from high-level marketing executives that hail from some of the most impactful industry disruptors, including Uber and TechStyle. Join this panel discussion as we explore:
  • Keeping up with exponential advances in technology
  • Navigating the proliferation of media platforms
  • Connecting with the empowered, skeptical consumer
  • Addressing cultural and societal changes affecting the world today
  • Creating innovative, customer-centric business models that reflect innovation and customer-centricity

6:00 PM Negotiations Training Workshop: Building Win-Win Deals With Major Media Companies

Join our collaborative negotiation workshop that puts the attendee in the negotiator’s seat. Participants are encouraged to maintain a data-driven focus with anticipated budgets, rebates and products. Your goal is to negotiate a deal for 2022 that’s best for your fictitious organization. You must leave with a deal in hand!
During this negotiation training workshop, we will:
  • Collaborate with team members to review fictional cases that include product requirements, budgets and fictional advertiser and publishers
  • Explore understanding product enhancements that will increase ROI
  • Discuss the art of negotiating prioritization and timelines

Check out the incredible speaker line-up to see who will be joining Rahul .

Download The Latest Agenda