Paul SchmelzerVP of Operations
Paul Schmelzer initiated his professional calling as a consulting engineer after graduating from Ohio Northern University with a civil engineering degree in 1993. After successfully building and selling ownership of the firm, he turned to another entrepreneurial endeavor. His ability to solve problems and analyze operational improvements adds value to the decisions needed to improve business flow. As VP of Operations, Paul connects the IT department of LiveShopper to the needs of the client to maximize the capabilities of the platform.
Today’s consumers are hungry to share their experiences with the world, but they're also looking for discounts and incentives at the same time. They want fun, easy and rewarding brand experiences. When done right, brands can tap into the customer journey to encourage digital feedback while at the same time driving business. Join this Ignite session as we explore how to leverage mobile crowdsourcing that will deliver instantly actionable data. We'll explore ways to give your customers a voice, enhance customer loyalty, and maximize your ability to monitor in-store experiences through powerful mobile crowdsourcing.