Om MarwahGlobal Head of Behavioral Science
Walmart & Sam's Club
Om Marwah is Walmart’s first head of behavioral science and is redefining the application of behavioral science to business. His division drives impact across Walmart’s one billion shoppers and 2.4 million associates by applying research in psychology to customer shopping, business strategy, human resources, stores, e-commerce, disruptive technologies and more. They leverage behavioral science, data science, design and rapid prototyping to turn cutting-edge academic concepts into tangible results. Marwah is also known for founding the Behavioral Science and Marketing Summit, the industry leading event for applied behavioral science in marketing as well as Take Her Back which partners with the Rescue Foundation to raid brothels and rescue young girls from sex trafficking in India. In addition, he has been named one of the top 5 Young Pros in Advertising by the Advertising Research Foundation and has been recognized by Forbes 30 under 30. Marwah graduated from UCLA in 2012 with a Bachelor of Arts and Science in Geography and Cognitive Science.
4:25 PM Using Behavioral Science & Rapid Prototyping to Build a Mobile Game for New Shoppers to Play In-Store
Om Marwah, the first person to hold the position of Global Head of Behavioral Science at Walmart and Sam’s Club, leads a group that applies research in psychology to customer shopping, business strategy, and e-commerce. Om’s group focuses on Walmart’s 1 billion + customers. During this case study, Om will highlight how he and his team use behavioral science to get inside the heads of those consumers. We will more specifically look at how Walmart s using behavioral science to build mobile games that ultimately create exciting, in-store experiences for new customers. During this case study, we’ll explore:
· Using behavioral science to create great customer experiences
· Using mobile technology to foster long-term customer engagement
· Understanding what your highest-value customers look (and act) like