February 11 - 13, 2018
Los Angeles, CA

Om Marwah

Global Head of Behavioral Science
Walmart & Sam's Club

4:25 PM Using Behavioral Science & Rapid Prototyping to Build a Mobile Game for New Shoppers to Play In-Store

Om Marwah, the first person to hold the position of Global Head of Behavioral Science at Walmart and Sam’s Club, leads a group that applies research in psychology to customer shopping, business strategy, and e-commerce. Om’s group focuses on Walmart’s 1 billion + customers. During this case study, Om will highlight how he and his team use behavioral science to get inside the heads of those consumers. We will more specifically look at how Walmart s using behavioral science to build mobile games that ultimately create exciting, in-store experiences for new customers. During this case study, we’ll explore:
·         Using behavioral science to create great customer experiences
·         Using mobile technology to foster long-term customer engagement
·         Understanding what your highest-value customers look (and act) like

Check out the incredible speaker line-up to see who will be joining Om.

Download The Latest Agenda