February 11 - 13, 2018
Los Angeles, CA

Nicole Ostoya

EVP & CMO
Evine

  Nicole is the Chief Marketing officer of the Evine brand. Evine, a shopping destination and curator of video content across all screens big and small (evine.com), is a dynamic ever changing retail business. Traded publicly, (NASDAQ: EVLV previously ShopNBC/ShopHQ), carries on a 20 year legacy of exciting content delivered to over 88 million homes.

  Nicole brings expertise in marketing, strategy, product development and branding in all channels of distribution from prestige to mass as well as access to celebrities of all levels. With years of successful enterprises in the beauty arena, both in retail and product development, she launched Kardashian Beauty for a first 12 month in market volume of 10MM dollars and over 5,000 doors.

  Nicole co-founded Gold Grenade, a product development, strategic marketing, comprehensive brand management company that specializes in beauty, cosmetics and personal care. Gold Grenade was founded with her partner Robin Coe Hutshing and from 2010-2014 they launched THE NEW BLACK Nail Polish and Kissing Elixirs alongside the other client work. Previous accomplishments include an 18-year career at Nordstrom where, among other things, at 25 she was one of the youngest full line store managers in Nordstrom history. Other Nordstrom highlights include running the beauty buying offices for Southern California and managing the West Coast buying offices for fragrance as the Merchandiser.

  LVMH headhunted Nicole away to help open new channels of distribution for one of their premier brands Benefit Cosmetics. There she oversaw the company’s significant Sephora business, launched on QVC as well as put together an operational structure to take their boutique concepts on the road.



11:55 AM Impactful Storytelling that Builds Community & Inspires Action

Storytelling is one of the most powerful tools in a company’s branding and marketing strategy. When done right, marketers deliver stories that appeal to emotion, capture consumer attention, promote engagement and foster a healthy consumer/brand relationship. Storytelling should not only inform the consumer, but inspire a favorable action. When done wrong, brands can be perceived as disjointed and disheveled to the consumer, resulting in negative customer experiences that can quickly deflate ROI. 

Join the CMO Exchange storytelling panel discussion with top marketing executives from both B2B & B2C sectors. From professional sports teams to e-commerce to entertainment, our panelists are carving out and delivering stories that inform and inspire the consumer. During this engaging panel, attendees and panelists will discuss: 

• The power of the “chief storyteller”
• Leveraging empathy as a critical part of human-centric design
• Uncovering human stories hidden within data and using them as tools of persuasion
• Delivering engaging, relevant stories to an extremely distracted consumer 
• Creating an appetite for your product by bringing consumers close to the action and creating consumer-centric experiences 



Check out the incredible speaker line-up to see who will be joining Nicole.

Download The Latest Agenda