Mike Mallett started his professional career in Washington D.C. in 1988 after graduating from the University of Findlay. Passionate about building his own company, Mike started five companies while living in D.C. After selling his ventures in D.C. Mike moved back to Findlay, Ohio to start Corporate Research International (CRI). CRI was a market research company that focused on consumer feedback. CRI quickly became one of the fastest growing companies in the US and was featured three times on the INC 500 making it to number 36 in year in 2004. CRI worked globally with companies such as Exxon, Apple, Abercrombie and Finch, Papa John’s, and many others. Mike Sold CRI in 2011 to a publicly traded company. He currently oversees a portfolio of his companies but spends most of his time with his newest startup, LiveShopper. LiveShopper is a company that use app technology to crowd source client’s real customers to perform in-store tasks to gather live data.
Today’s consumers are hungry to share their experiences with the world, but they're also looking for discounts and incentives at the same time. They want fun, easy and rewarding brand experiences. When done right, brands can tap into the customer journey to encourage digital feedback while at the same time driving business. Join this Ignite session as we explore how to leverage mobile crowdsourcing that will deliver instantly actionable data. We'll explore ways to give your customers a voice, enhance customer loyalty, and maximize your ability to monitor in-store experiences through powerful mobile crowdsourcing.