February 11 - 13, 2018
Los Angeles, CA

Michael Barrette

Chief Marketing & Sales Officer
Dippin' Dots

Michael Barrette is the Chief Marketing and Sales Officer for the Dippin’ Dots and Doc Popcorn companies. Since joining the organization, Michael led his team to grow the number of direct accounts by 20% in his first three years and led the business to doubled sales growth from 2012 to 2016.

With Michael’s experience in retail channels, he has led the business to diversify outside of Food Service with the launch of the Dippin’ Dots Distribution program in C Store & Drug Channels with over 4000 retail locations. Throughout his 36-year career, Michael has held leadership positions across marketing and sales for major brands, such as M&M Mars, L’Oreal and Revlon, in both the U.S. and Canada.

In addition to his leadership roles in Food Service industry, Michael has worked in all major Consumer Product Goods channels including grocery, drug, mass, club, convenience, food service and leisure & entertainment. While at M & M Mars, Michael led his team to launch a variety of its Impulse Candy brands across the chain of 1700 Home Depot stores, a first for Mars, creating an entirely new $5 Million business.

He also delivered over $600 million in sales and $80 million in profit, exceeding sales and profit goals in 2001 and 2000, representing 20% and 30% of Mars, Inc., total US sales and profit, while leading the Wal Mart – Sam’s Club Mars Team in Bentonville, Arkansas. A native of Montreal, Canada, Michael is fluent in French and English and is a hockey enthusiast and coach.

9:10 AM Navigating Industry Disruption: Big Challenges, Massive Opportunity

With so many disruptive forces at play, many high-level marketers begin to feel overwhelmed by the sheer volume of change related to technology. However, there are steps you can take to leverage the value of disruption in big ways. During this panel discussion focused on navigating the age of disruption, we will hear from high-level marketing executives that hail from some of the most impactful industry disruptors, including Uber and TechStyle. Join this panel discussion as we explore:
  • Keeping up with exponential advances in technology
  • Navigating the proliferation of media platforms
  • Connecting with the empowered, skeptical consumer
  • Addressing cultural and societal changes affecting the world today
  • Creating innovative, customer-centric business models that reflect innovation and customer-centricity

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda