February 11 - 13, 2018
Los Angeles, CA

Meighan Girgus


Chief Marketing & Programs Officer
American Heart Association


1:25 PM Reimagining, Reintroducing & Reconnecting a Legacy Brand

As technology is drastically changing the way the world communicates with brands, brands are also having to evolve to remain relevant and impactful in the eyes of diverse multigenerational audiences that have different needs, pain points and behaviors. We’ll hear from Meighan Girgus, the Chief Marketing & Programs Officer with American Heart Association, the legacy non-profit founded in New York in 1924, as she explores the organization’s strategic change in approach to align financial resources with a renewed focus on developing a truly integrated brand vision while reaching multiple generations from increasingly diverse backgrounds. During this plenary session, Meighan will explore:
 
·         Partnering with the right agencies to help reintroduce your legacy brand to new generations that behave very differently than their predecessors
·         Leveraging strategic, breakthrough thinking and creative stylings to reach multiple generations from diverse backgrounds with the same messages
·         Implementing a sales and marketing enablement strategy for ‘big bag’ sales reps
·         Reaching new generations in more relevant, more contemporary terms



11:05 AM Empowering Diversity in Marketing

Join our Diversity in Marketing panel discussion as we explore the ways marketing leaders are effectively mentoring, leading and making a difference on the front-lines of marketing by building and empowering multi-dimensional, diverse marketing teams. During this panel, we’ll explore why it’s critical to empower and deploy diverse teams in marketing.


Check out the incredible speaker line-up to see who will be joining Meighan.

Download The Latest Agenda