February 11 - 13, 2018
Los Angeles, CA

Martin Smith

Axim Global

2:30 PM Leveraging CX Governance to Drive Next-Level Customer Experiences

Digital technology, especially mobile technology, has taken power from the marketer and placed it quite literally into the hands of your customers. They can be Kingmakers or Assassins, and marketing has had to move from simply grandstanding a brand’s values in sporadic bursts to developing a continual and valuable conversation with those customers before, during and after purchase. That requires near real-time monitoring of and reaction to what your customers are feeling, saying and doing across all channels. Done properly, with the right attention to governance, a superior level of customer engagement can be reached.

Check out the incredible speaker line-up to see who will be joining Martin.

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