February 11 - 13, 2018
Los Angeles, CA

Kim Brown

Head of Global Marketing
GE Renewable Energy

10:30 AM The Future of Content Marketing: Creating Human Connections in a Digital World

During this breakout session, we will explore how societal trends and always-on channels are changing the face of content marketing for brands and customers in big ways. For Kim Brown, Global Head of Marketing with GE Renewable Energy, that means focusing on the organization’s vision to drive evolution through experience by creating strong customer relationships, fostering a history of innovation and a lifecycle approach with the goal of making assets and plants perform better tomorrow than today. Kim strives to underscore the vision of GE Renewable Energy through content marketing focused on a human connection in a digital world. During this breakout session, we will explore:
·         Connecting with your consumer, B2B and B2C, through content that appeals to human emotion
·         5 reasons GE’s content goes viral on Reddit (and everywhere else!)
·         Why GE has become one of the most successful examples of content marketing
·         The keys to GE’s content marketing strategy, including transaction of content, retiring the good ole’ press release
·         Finding your story in a digital world filled with content clutter and chaos
·         Moving beyond the blog and into a culture of content 

11:05 AM Empowering Diversity in Marketing

Join our Diversity in Marketing panel discussion as we explore the ways marketing leaders are effectively mentoring, leading and making a difference on the front-lines of marketing by building and empowering multi-dimensional, diverse marketing teams. During this panel, we’ll explore why it’s critical to empower and deploy diverse teams in marketing.

Check out the incredible speaker line-up to see who will be joining Kim.

Download The Latest Agenda