February 11 - 13, 2018
Los Angeles, CA

Jonathan Lowe

SVP, Business Development & Brand Strategy at L.A. Kings
AEG Worldwide

Jonathan Lowe is a strategic marketing and business development professional with a proven track record of creating dynamic and innovative campaigns for sports teams, live events, music artists and consumer products. In his 15th year with sports and live event leader, AEG (Anschutz Entertainment Group), Jonathan has created and executed marketing campaigns for its most prized assets including The LA Kings, STAPLES Center, The LA Galaxy and The StubHub Center as well as national music tours and pay-per-views.

Jonathan currently serves as the Senior Vice President of Business Development and Brand Strategy for the LA Kings and AEG Sports, and over his career has held a wide range of leadership positions, including overseeing marketing, business development, new revenue generation, technology partnerships and innovation, creative/branding, advertising, media buying, promotions as well as game presentation and events.

Jonathan has been behind a number of innovative digital and social media “firsts” that have positioned his properties as leaders in this ever-changing landscape. His marketing campaigns and promotions have received regional and national recognition in media outlets including the LA Times, New York Times, Daily News, Forbes.com, MSN.com, Fast Company, Life Magazine.com, Sports Illustrated, Los Angeles Business Journal, Entertainment Tonight, E!News, ABC (Los Angeles), ESPN TV and FoxSports.com.

In addition to his role at the LA Kings / AEG Sports, Jonathan is also an Adjunct Professor at the University of San Francisco’s Graduate Program in Sports Management and serves as a Clio Sports Awards Judge.

11:55 AM Impactful Storytelling that Builds Community & Inspires Action

Storytelling is one of the most powerful tools in a company’s branding and marketing strategy. When done right, marketers deliver stories that appeal to emotion, capture consumer attention, promote engagement and foster a healthy consumer/brand relationship. Storytelling should not only inform the consumer, but inspire a favorable action. When done wrong, brands can be perceived as disjointed and disheveled to the consumer, resulting in negative customer experiences that can quickly deflate ROI. 

Join the CMO Exchange storytelling panel discussion with top marketing executives from both B2B & B2C sectors. From professional sports teams to e-commerce to entertainment, our panelists are carving out and delivering stories that inform and inspire the consumer. During this engaging panel, attendees and panelists will discuss: 

• The power of the “chief storyteller”
• Leveraging empathy as a critical part of human-centric design
• Uncovering human stories hidden within data and using them as tools of persuasion
• Delivering engaging, relevant stories to an extremely distracted consumer 
• Creating an appetite for your product by bringing consumers close to the action and creating consumer-centric experiences 

Check out the incredible speaker line-up to see who will be joining Jonathan .

Download The Latest Agenda