Mavens of London
Informing marketing strategies using social data has become a requirement for many marketers, but often existing approaches lead to broad, nebulous, and at worst, generic insights.
In this session, James Campbell will present examples of innovative approaches marketers can use to find tangible insights from search and social data that can be used to ground audience-driven marketing plans. Highlights include:
- Using facial recognition AI to build demographic profiles of highly specific audience groups
- Building nuanced personas of target audiences using consumer-derived language
- Identifying the underlying trends in user interest within the category and predicting how these will affect your go-to-market strategy
Using simple clustering techniques to find a natural fit between your brand and topics of interest for your consumers