Corey CaseVP, Customer Engagement
As Vice President of Customer Engagement, Corey is responsible for ecommerce, customer loyalty programs, sales enablement and an overall focus on customer experience for Cardinal Health’s medical customers. Other roles during his ten years at Cardinal Health includes leading Ambulatory Care marketing, two years in the Corporate Marketing function and managing a $500M+ laboratory products product portfolio. Prior to joining Cardinal Health, Corey worked in product management at Bayer Pharmaceuticals, brand and strategy consulting for healthcare clients at The Navicor Group, and sports marketing with the International Management Group.
5:30 PM Evolution of the B2B Customer Experience: How a Fortune-15 Healthcare Company Turns Customer Demand Into Business Opportunity
We will explore the rapid evolution of the B2B customer experience and how Cardinal Health, a Fortune #15 healthcare company, is responding to customer demands with a fierce commitment to customer experience. Corey Case, VP of Customer Engagement, will review how his team is leveraging deep customer insights to transform the way a top 10 medical device company executes a new go-to-market model in an increasingly dynamic and competitive market. During this breakout session, we will explore:
· Redefining the B2B ecommerce experience
· Rich and robust product content merges as critical for the overall customer experience
· Implementing a sales and marketing enablement strategy for ‘big bag’ sales reps