February 11 - 13, 2018
Los Angeles, CA

Chris Brull

VP Marketing & Racing
Kawasaki Motors Corp., USA

Chris Brull has spent 28 years delivering innovative marketing solutions on both the agency (Foote, Cone & Belding) and OEM/brand side. Chris' career at Kawasaki began in 2004 as the National Marketing Manager and in 2009 was promoted to Director of Marketing.

In April of 2015, Chris was promoted to Vice President of Marketing and Professional Racing and has continued his focus on transforming the organization from a traditional wholesale distributor into a consumer-centric marketing company. In addition to these current duties, Kawasaki tapped Chris in July of 2017 to run the New-Product Development team, working closely with the Japan-based Engineering and R&D divisions.

8:50 AM Engaging, Educating & Exciting Unique Customer Segments

The Powersports industry's key challenge is connecting with diverse customers who belong to a wide variety of rider segments.  Kawasaki needs to connect and communicate with customers as diverse as Boomers to Millennials to Gen Z, from riders of off-road to street to water, from two-wheel and four-wheel and everything in between. Chris’ presentation will focus on Kawasaki’s “Engage, Educate, and Excite” strategy and how they are leveraging the latest marketing tools in a cost effective method to communicate different messages to unique customer segments. 
·         How Kawasaki has successfully transformed their business and re-positioned their brand with each of their customer segments using the latest marketing tools.
·         Examples of Kawasaki engaging, educating, and exciting customers using digital, mobile, social and experiential marketing. 
·         How brands and dealers can authentically position themselves by investing in "real-life" content which genuinely resonates with customers during their shopping journey.

Check out the incredible speaker line-up to see who will be joining Chris.

Download The Latest Agenda