February 11 - 13, 2018
Los Angeles, CA

Carlson Choi


Global Chief Digital Officer
Jolibee Foods Corporation


10:30 AM Disrupting The Traditional Marketing Model Through People, Processes & Technology

Global Chief Digital Officer Carlson Choi, of Jollibee Foods Corporation, the largest fast-food chain in the Philippines, will talk about his work to disrupt the traditional marketing model in his B2C organization by focusing on three pillars: people, processes and technology. “Jollibee is so well-loved every time a new store opens, especially overseas, Filipinos always form long lines to the store,” the company describes on its website. “It is more than home for them. It is a stronghold of heritage and monument of Filipino pride.” Responsible for the company’s global digital transformation, Carlson will lead a presentation that explores challenges, opportunities and successes in leveraging a disrupted marketing model, including:
 
·         How thinking outside of the traditional marketing box is helping Carlson lead his company’s digital transformation across international markets
·         Promoting company values as a global brand through advertising and marketing
·         Keeping customer satisfaction a top priority across all business areas
·         Merging people, processes and technology for best measurable results


Check out the incredible speaker line-up to see who will be joining Carlson.

Download The Latest Agenda