February 11 - 13, 2018
Los Angeles, CA

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Survey Report - Sponsored by SurveyMonkey

Take an in depth look at the content and technology driving today's demand generation 


Content Marketing Strategy: An Interview with Sylvan Learning CMO Julia Fitzgerald

Julia Fitzgerald, CMO at Sylvan Learning, discusses content marketing and storytelling.

CMO Evolution: An Interview with Dr. Philip Kotler

Dr. Philip Kotler, Professor of International Marketing at Northwestern University, discusses the evolution of the CMO.

Reputation Management: An Interview with Reader's Digest CMO Leslie Dukker Doty

Leslie Dukker Doty, CMO at Reader's Digest, discusses reputation management.

Marketing Automation: An Interview with Julia Kirby and Thomas H. Davenport

Harvard Business Review's Julia Kirby and Babson College's Tom Davenport discuss the future and impact of marketing automation.


An Interview with Shelly Glenn, Chief Marketing & Sales Officer of Florida Cancer Specialists & Research Institute

In this interview, Shelly uses her experience to share her perspective on women in the field of marketing and beyond.

The Future of Marketing: An Interview with Steven Bushong, Senior Vice President of Marketing Operations for the ABC Entertainment segment of the Walt Disney Company.

In this interview, IQPC Exchange’s Kristen Schipfer-Barrett catches up with Steven to discuss the art of redesigning a marketing team, traits of successful CMOs, understanding both traditional marketing and technology, and the future of marketing.

A Q & A with Fanette Singer SVP of Marketing, COUNTRY Financial

In this interview, Fanette shares concise thoughts about the art of discovering your digital persona to drive engagement and traffic.

A Q & A with Patti Girardi, VP Marketing, Compass Group North America

In this interview, Patti gives bite-sized insights on the new task of Marketing to Generation Z. Her answers are on behalf of Chartwells Higher Education Dining Services, the higher education division of Compass Group.

A Q&A with Corliss Collier, Sr. Director, Category Development & Insights, Bumble Bee Seafoods

Corliss Collier, Sr. Director, Category Development & Insights, Bumble Bee Seafoods discusses the shopper journey. 

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2018 CMO Sponsorship Brochure

Interested in learning more about Sponsorship Opportunities for the Chief Marketing Officer Exchange? Get an introduction to our Exchange model, see some of the options we offer, and learn why this is a wise investment all in one place: the 2018 Sponsorship Prospectus.

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2017 CMO Exchange Post Event Report

The 2017 CMO Exchange Post-Event Report features photos, videos, speaker interviews, attendee lists, top areas of investment and more!