Day 3: Tuesday, Feb. 13


7:30 AM - 8:15 AM Networking Breakfast

Opening Remarks

8:15 AM - 8:20 AM Chairperson’s Opening Remarks

Closing Keynote

8:20 AM - 8:50 AM The Power of Good: Social Responsibility in Marketing

There is a rising trend in marketing surrounding social responsibility and the power of good. Today’s consumer is more socially aware than ever and she expects corporate social responsibility from products and brands she purchases from. During our Closing Keynote, we’ll explore:
  • Using your corporate power for good
  • Challenging outdated stereotypes
  • Understanding how to win with customers by giving back to community
  • Enhancing your brand’s image through social responsibility that is authentic

Business Meetings

8:55 AM - 9:25 AM Business Meetings

Business Meetings

9:25 AM - 9:55 AM Business Meetings

Master Class C

10:00 AM - 10:45 AM What Marketers Need to Know about Threat Landscape & Protecting Customer Data

As cybercriminals become more advanced, Healthcare IT executives must be aware of the threat landscape, especially as hospitals become a number-one target for hackers. In this session, learn about the top cybersecurity threats in healthcare and uncover strategic cybersecurity measures and strategies that have successfully safeguarded top, cutting-edge healthcare organizations. We will explore a number of threats, including:
  • Phishing Attacks: Why they are more common and what your employees need to know today
  • Malware & Ransomware: Why your staff is your number-one threat and how you can educate insiders against falling for hacker tricks
  • Encryption Blind Spots: How to protect yourself by adding a layer of security that monitors encrypted traffic

Brain Weave C

10:00 AM - 10:45 AM Wrapping Your Brain Around Blockchain: What Marketers Need to Know About Bitcoin, Blockchain & Cryptocurrency

The power of blockchain should not be understated in the world of digital marketing. Blockchain technologies are, in fact, unlocking the power of security to impact industries across all verticals. Find out how blockchain technologies, bitcoin and cryptocurrency work and why these technologies are at the forefront of a massive digital disruption that will completely overhaul the way we do things. In digital marketing, blockchain is set to impact the way users are identified and authenticated, creating a more trusting and secure customer experience. We will explore the massive potential, challenges and benefits of blockchain technologies, including:
  • Blockchain’s universal shared ledger and why it matters to marketers and retailers
  • Key blockchain principles and terms, including bitcoin, cybercurrency and cryptocurrency
  • The use of MetaMask for creating and managing user identities
  • Blockchain's universal potential for product verification and authenticity

CX Workshop

10:50 AM - 11:30 AM Leading the Enterprise Customer Experience Transformation

Creating, leading and nurturing the customer experience is at the heart of enterprise digital transformation. From leveraging cutting-edge technologies to transforming workflows, it’s all about connecting things, people and businesses at quickly and efficiently. Join our Customer Experience Workshop as we explore strategies for leading the enterprise customer experience transformation. We’ll discuss:
  • How to connect things, people and businesses seamlessly and effectively
  • Customer empowerment as a key global trend
  • Assessing the customer experience maturity of your organization
  • Pinpointing technology that can improve customer satisfaction and engagement

Plenary Session

11:30 AM - 12:00 PM The Art of Customer Delight

Closing Remarks

12:00 PM - 12:00 PM Chairperson’s Closing Remarks