Day 3: Tuesday, Feb. 13

Networking

7:30 AM - 8:15 AM Networking Breakfast

Opening Remarks

8:15 AM - 8:20 AM Chairperson’s Opening Remarks

Panel Discussion

8:20 AM - 8:50 AM Retail Apocalypse & the Rise of New Disruptors

During our final panel discussion, we will discuss the massive impact that digital is having on retail. We’ll explore the rise of disruptors that are shaking up industries, and the ways consumer behaviors and expectations are shaping the way marketers sell. Join this panel discussion for an enlightening discussion on how industries are evolving in the face of massive disruption. We’ll explore:
  • How e-commerce is impacting retail
  • What retailers are doing to reach the decreasingly loyal consumer
  • How to reach consumers in ways that matter – through mobile
  • Keys to evolving in the face of massive disruption

Business Meetings

9:05 AM - 9:35 AM Business Meetings

Business Meetings

9:25 AM - 9:55 AM Business Meetings

Master Class C

10:00 AM - 10:45 AM What Marketers Need to Know about Threat Landscape & Customer Data

As cybercriminals become more advanced, Healthcare IT executives must be aware of the threat landscape, especially as hospitals become a number-one target for hackers. In this session, learn about the top cybersecurity threats in healthcare and uncover strategic cybersecurity measures and strategies that have successfully safeguarded top, cutting-edge healthcare organizations. We will explore a number of threats, including:
  • Phishing Attacks: Why they are more common and what your employees need to know today
  • Malware & Ransomware: Why your staff is your number-one threat and how you can educate insiders against falling for hacker tricks
  • Encryption Blind Spots: How to protect yourself by adding a layer of security that monitors encrypted traffic

Brain Weave C

10:00 AM - 10:45 AM Wrapping Your Brain Around Blockchain: What Marketers Need to Know About Bitcoin, Blockchain & Cryptocurrency

The power of blockchain should not be understated in the world of digital marketing. Blockchain technologies are, in fact, unlocking the power of security to impact industries across all verticals. Find out how blockchain technologies, bitcoin and cryptocurrency work and why these technologies are at the forefront of a massive digital disruption that will completely overhaul the way we do things. In digital marketing, blockchain is set to impact the way users are identified and authenticated, creating a more trusting and secure customer experience. We will explore the massive potential, challenges and benefits of blockchain technologies, including:
  • Blockchain’s universal shared ledger and why it matters to marketers and retailers
  • Key blockchain principles and terms, including bitcoin, cybercurrency and cryptocurrency
  • The use of MetaMask for creating and managing user identities
  • Blockchain's universal potential for product verification and authenticity

Business Meetings

10:50 AM - 11:20 AM Business Meetings

Business Meetings

11:20 AM - 11:50 AM Business Meeting

Plenary Session

11:55 AM - 12:25 PM The CMO/CIO Partnership: Why Marketers Need to Be Engaged in Cybersecurity

Today’s CMO holds an increasingly larger stake in the overall IT spend for many organizations. A CMO’s knowledge of the cybersecurity risks and how to navigate them is more critical than ever to succeed, especially as hackers become more sophisticated. A cyberattack doesn’t just cost a company its reputation; many customers lose trust and abandon ship when data is compromised or stolen. There are some fundamental security programs that a CMO must put in place to maximize security and protect both the brand and the consumer.
  • In today’s consumer-centric digital world, the CMO must keep up with the pace of quickly evolving technologies that present a staggering set of security issues
  • As business assets become increasingly digital, CMOs must ensure a proper digital asset security system is in place and well-governed


Closing Remarks

12:25 PM - 12:30 PM Chairperson’s Closing Remarks