Day 2: Monday, Feb. 12

Networking

7:45 AM - 8:30 AM Networking Breakfast

Opening Remarks

8:30 AM - 8:35 AM Chairperson’s Opening Remarks

Morning Keynote

8:35 AM - 9:10 AM Innovating with Extreme Personalization at Scale

Leading brands and organizations are using personalization platforms to evolve the digital customer experience and ultimately, drive more conversions. Today’s successful CMOs strive to make connections with consumers with the right message – at the right place and at the right time. Personalization platforms are especially important in the retail industry for determining interest and intent. Join an engaging session on the power of personalization at scale and how it is helping to evolve the customer experience at scale and at a granular level. Personalization enables a connection with the customer that demands it all, online and offline. Join this session to talk about how to ignite personalization at scale in a way that will create lasting connections with your customers and ultimately drive growth.
  • To remain competitive, brands must make the customer experience personal, relevant and meaningful for each and every customer.
  • Learn how personalization is driving the customer experience revolution and how top brands are getting it right.
  • Brands must craft the right message, at the right times, and the right places – to each and every individual customer.

General Session

9:10 AM - 9:40 AM Revitalizing the MarTech Stack with Customer-Centric, Customer-Wowing Technology

Today’s high-performing CMO must focus his efforts on customer-centric technology and innovation to help drive revenue growth. He must lead the business toward competitive differentiation in an environment that is more competitive than ever. IT leaders must understand the basic tenets of innovation and user experience essential to integrating new and disruptive technologies that are delivering value to the increasingly demanding and fickle consumer. During this General Session, we will focus on the powerful impact of processes and the consumer-centric business models created for competitive differentiation. Key takeaways and topics we will explore, include:
  • Aligning your business goals with your MarTech stack
  • The power of the customer-centric MarTech stack
  • Measuring the ROI of your MarTech stackCustomer-centric technologies that are changing the CMO’s role

Business Meetings

9:45 AM - 10:15 AM Business Meetings

Business Meetings

10:15 AM - 10:45 AM Business Meetings

Networking

10:45 AM - 11:00 AM Networking Break

Plenary Session

11:00 AM - 11:30 AM Cutting through the Noise: Navigating the Rising Cost of Consumer Attention

Today’s average consumer sees an average of 10,000 brand messages per day. With the growth of social media marketing channels, that number is increasingly almost daily. Join a plenary session focused on breaking through the noise to create impactful messaging at the right place and the right time. We’ll talk about how to reach your target consumer through meaningful, impactful messaging in a way that connects the customer to your brand and makes them take action. During this session, we’ll explore:
  • How brands can break through the digital noise to create urgency
  • Creating simple, effective, consistent messaging that captures attention quickly
  • Understanding the landscape of the saturated brand-messaging landscape
  • Outlining goals and actionable plans for reaching the fickle consumer

General Session

11:30 AM - 12:00 PM Building an Emotion-Driven Brand Experience through Trust & Transparency

Networking

12:00 PM - 1:00 PM Networking Lunch

Plenary Session

1:00 PM - 1:30 PM Maximizing a Mobile-First Approach for Reach and Engagement

To win consumers in their mobile moments, brands need to rethink their mobile strategy to reach an audience whose attention span is shorter than ever. In order to be successful, brands must consider mobile as a medium in itself, not as a silo. While marketers want demonstrable ROI, mobile has changed the game. The rules and measurements that apply to other forms of online advertising do not apply to mobile today. Join this session as we discuss the critical strategies necessary for developing a mobile-first strategy. During this session, we’ll discuss:
  • Tracking the ROI of mobile campaigns
  • Measuring the impact of mobile in the MarTech stack
  • Enticing retail customers with mobile experiences
  • Creating seamless mobile experiences that matter

Panel Discussion

1:30 PM - 2:15 PM Igniting AI to Champion the Customer Experience

There exists a growing number of interesting cases for Artificial Intelligence and Machine Learning in nearly every facet of the digital world. Today, this intersection of human and the machine is empowering marketers like never before allowing them to optimize processes and operations meant to deliver the optimal customer experience. Join an interactive panel discussion with CMOs who are leveraging this cutting-edge technology to drive better business outcomes and stellar customer experiences. We’ll talk about cutting-edge AI strategies, AI-led actionable insights, the hottest AI trends, marketing metrics, and more. We’ll explore:

  • Leveraging AI and machine learning to solve efficiency issues and improve intelligence gathering so that you can predict and react quicker than the competition
  • How to use AI and machine learning to reign in the massive amounts of data and content flowing in and out of your platforms
  • Using AI and machine learning to gain actionable insights into consumer trends, marketing metrics and campaign effectiveness.

Business Meetings

2:20 PM - 2:50 PM Business Meetings



Business Meetings

2:50 PM - 3:20 PM Business Meetings

Networking Break

3:20 PM - 3:35 PM Networking Break

Master Class B

5:35 PM - 6:20 PM Driving Customer Engagement through Mobile App Messaging

Studies show that most apps are used a small number of times following download. In that face of that trend, many companies are turning to mobile messaging to connect with consumers at a critical point in the customer journey. When done right, mobile messaging can reverse this trend by pushing consumers to consistently and continually use your app. During this BrainWeave, learn how to:
· Create powerful in-app and push messages
· Best deliver in-app and push messages
· Drive interaction and engagement through mobile messaging
· Drive consumers back to your app through relevant and timely mobile messaging content

Brain Weave B

5:35 PM - 6:20 PM Virtual Realty as a Key to Augmented, Immersive Storytelling

Virtual Reality is becoming more mainstream than ever. To remain competitive, and to reach audiences at all touch-points, companies must bring new experiences to consumers across a broad spectrum. Learn how the marketing industry is moving forward with VR to provide compelling user experiences through immersive storytelling. During this session, we will explore:

· Key consumption habits of consumers
· Creating VR content that meets your audience where it is and at the right time with the right message
· Using VR as an immersive storytelling tool
· Using VR as a branded platform to create a seamless digital user experience

Roundtable A

4:25 PM - 5:30 PM Measuring the Impact of Micro-Influencers

Roundtable B

4:25 PM - 5:30 PM The Future of Mobile Payments



Roundtable C

4:25 PM - 5:30 PM Driving Digital Transformation that Supports Enterprise Vision

Business Meetings

5:35 PM - 6:05 PM Business Meetings



Business Meetings

6:05 PM - 6:35 PM Business Meetings



Fireside Chat

6:40 PM - 7:15 PM Tapping Into Emotion & Storytelling to Sell Experiences, Not Products

Every CMO wants the customer for life. But without positive, seamless experiences, the task becomes insurmountable and nearly impossible in today’s digital landscape. While many brands are obsessed over the products they are producing, today’s customer is looking for the experience along the way. Not only do customers seek products, they seek easy, simple interfaces and intuition-led interactions. Brands also must be extremely careful in the customer-focused digital world, where customers that have poor experiences not only abandon brands, but tell the world about it on social media platforms. During this Master Class, discover the master opportunities CMOs hold to create experiences that create customers for life. During this session, we’ll explore:

  • Customer experience, whether done right or wrong, can prove expensive
  • High-quality customer experience should be the focus of every business
  • Customers are looking to be delighted. Offer pleasant surprises along the customer journey and you will find the key to the lifetime customer

Networking

7:15 PM - 8:15 PM Networking Cocktails & Dinner