Day 1: Sunday, Feb. 11

Registration

11:00 AM - 11:45 AM Welcome Brunch & Registration

Orientation

11:45 AM - 11:55 AM Sponsor & Delegate Orientation

Networking

11:55 AM - 12:05 PM Networking Ice Breaker

Welcome

12:05 PM - 12:10 PM Chairperson's Opening Remarks

Opening Keynote

12:10 PM - 12:40 PM The Membership Experience: The Real Secret Weapon to Building Loyalty

Shawn Gold, CMO, TechStyle Fashion Group
As consumers continue to flock away from traditional retail experiences, brick-and-mortars are closing their doors at an alarming rate. With the entire landscape of retail shifting, online retailers are expanding aggressively with a strong focus on building customer connections in powerful, new ways that promote loyalty. When done right, the subscription and membership model can offer the consumer an experience that is both valuable to the business and the customer. The membership model is breathing new life into stagnant retail models.
Join our Opening Keynote with Shawn Gold, the CMO of TechStyle, one of the fastest growing fashion companies during a time when fashion retail is stagnant. TechStyle has more than 4 million members to its four brands paying upwards of $49.99 a month for constantly refreshed collections of clothes, athletic wear, shoes, accessories and kids wear. During this breakout session, we will explore the benefits of the membership experience, including:
· Why membership matters and how it changes the customer/company relationship
· How the membership structure improves the shopping experience
· How a membership-based company saves tons of money on marketing and advertising
· How the membership experience fosters customer loyalty

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Shawn Gold

CMO
TechStyle Fashion Group

Keynote Session

12:40 PM - 1:10 PM Leveraging Competitive Intelligence to Enhance Differentiation in a Disrupted Marketplace

As market disruptions continue to forcefully impact Fortune 1,000 businesses across all verticals and industries, it is more critical than ever to develop a robust competitive strategy – one that solves tactical challenges through agile, strategic analysis techniques. Clarifying your company’s competitive advantage in today’s evolving, disrupted marketplace is critical as disruptors continue to shift the way consumers do business. Meet Fuld + Company, a competitive market analysis company recognized for its meticulous methodologies built to deliver compelling, insightful and actionable results. Rooted in a firm foundation of competitive intelligence, Fuld + Company helps enhance client differentiation for a sustainable competitive advantage. During this keynote, we will explore:
  • Pairing your company’s goals with the right competitive strategy and methodologies
  • Understanding external factors at work in the marketplace to enhance differentiation
  • Creating a sustainable competitive advantage in an era of industry disruption
  • Solving tactical and strategic challenges with competitive intelligence


Business Meetings

1:15 PM - 1:45 PM Business Meetings

Business Meetings

1:45 PM - 2:15 PM Business Meetings

Networking Break

2:15 PM - 2:30 PM Networking Break



Panel Discussion: Storytelling

2:30 PM - 3:15 PM What’s Your Hook? Inspiring Action through Incredible, Impactful Storytelling

Robert Alberino, Vice President & Executive Producer, San Francisco 49ers
Storytelling has the power to capture your audience’s attention and keep them coming back from more. But without the right strategy for storytelling in place, your brand will be just another voice in a sea of clutter and noise. The right story should motivate the viewer, through interest and emotion, to take action that will bring them closer to your brand through incredible, impactful, inspirational content. During a panel discussion focused on inspiring action through incredible, impactful consumer storytelling, we will explore:
· Telling your story in an increasingly crowded, noisy environment
· Inspiring your audience to take action through storytelling
· Framing your story through interest, emotion or shock to create a personal connection
· Using awe-inspiring images to tell your story
· Converting followers to consumers

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Robert Alberino

Vice President & Executive Producer
San Francisco 49ers

MasterClass A

3:20 PM - 4:05 PM Building Customer Experience Into the Heart of Your MarTech Stack

Assessing, measuring and enriching the customer experience is critical in today’s digital climate. Every marketer knows he must create strategies that will ultimately impact the customer shopper journey. To remain competitive and relevant, today’s organizations must implement a customer-centric MarTech stack with customer experience as a prime focus. During this Master Class, we’ll explore:

· How to assess your company’s progress in creating customer experiences that drive profitable revenue growth
· How to enrich the customer experience through a customer-centric Mar-Tech stack
· Best practices for building a sustainable CX program
· CX integration into your organization’s internal culture

BrainWeave A

4:20 PM - 5:05 PM Virtual Realty as a Key to Augmented, Immersive Storytelling

Virtual Reality is becoming more main stream than ever. To remain competitive, and to reach audiences at all touch-points, companies must bring new experiences to consumers across a broad spectrum. Learn how the marketing industry is moving forward with VR to provide compelling user experiences through immersive storytelling. During this BrainWeave, we’ll explore:
  • Key consumption habits of consumers
  • Using VR as an immersive storytelling tool
  • Using VR to create a seamless experience
  • Creating relevant VR content that meets your audience at the right time and right place


Business Meetings

4:10 PM - 4:40 PM Business Meetings

Business Meetings

4:40 PM - 5:10 PM Business Meetings

Ignite Session #1

5:15 PM - 5:30 PM Leveraging CX Governance to Drive Next-Level Customer Experiences

Martin Smith, Managing Partner, Marketing and Creative Content, Axim Global Scott Sweet, President NA and CALA; Managing Partner, Technology, Axim Global
Digital technology, especially mobile technology, has taken power from the marketer and placed it quite literally into the hands of your customers. They can be Kingmakers or Assassins, and marketing has had to move from simply grandstanding a brand’s values in sporadic bursts to developing a continual and valuable conversation with those customers before, during and after purchase. That requires near real-time monitoring of and reaction to what your customers are feeling, saying and doing across all channels. Done properly, with the right attention to governance, a superior level of customer engagement can be reached.


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Martin Smith

Managing Partner, Marketing and Creative Content
Axim Global
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Scott Sweet

President NA and CALA; Managing Partner, Technology
Axim Global

Ignite Session #2

5:30 PM - 5:45 PM The Power of Mobile Crowdsourcing to Gain Instantly Actionable Consumer Insights Data

Mike Mallett, CEO, LiveShopper Paul Schmelzer, VP of Operations, LiveShopper Brad Holdgreve, VP of Sales, LiveShopper
Today’s consumers are hungry to share their experiences with the world, but they're also looking for discounts and incentives at the same time. They want fun, easy and rewarding brand experiences. When done right, brands can tap into the customer journey to encourage digital feedback while at the same time driving business. Join this Ignite session as we explore how to leverage mobile crowdsourcing that will deliver instantly actionable data. We'll explore ways to give your customers a voice, enhance customer loyalty, and maximize your ability to monitor in-store experiences through powerful mobile crowdsourcing.


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Mike Mallett

CEO
LiveShopper
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Paul Schmelzer

VP of Operations
LiveShopper
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Brad Holdgreve

VP of Sales
LiveShopper

Ignite Session #3

5:45 PM - 6:00 PM Agile Content Marketing & The Path Back to Sanity

Ben McGill, Business Development Director, Turtl
For exhausted, overwhelmed marketers, agile content marketing can offer a clear path back to sanity. Meet Turtl, a company that is helping marketers supercharge content performance through interactive content and an improved user experience. During this Ignite session, we will explore strategies for generating significant uplifts in subscriptions and reach driven by an intelligent content platform.


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Ben McGill

Business Development Director
Turtl

Networking Cocktails & Dinner

6:00 PM - 7:00 PM Networking Cocktail & Dinner Reception