Day 1: Sunday, Feb. 11

Registration

11:00 AM - 11:45 AM Welcome Brunch & Registration

Orientation

11:45 AM - 12:00 PM Sponsor & Delegate Orientation

Networking

12:00 PM - 12:30 PM Networking Event

Welcome

12:30 PM - 12:35 PM Chairperson's Opening Remarks

Opening Keynote

12:35 PM - 1:05 PM The CMO Role: More Complex, More Empowered than Ever

Today’s CMO holds a more complex role than ever, forced to operate in a digital world where technologies are emerging and evolving at a dizzying pace. The role is a difficult one as pressure on the CMO has substantially increased across all industries, translating into a shortened CMO tenure. However, while the role is more complex than ever, it is also an extremely exciting time for the CMO looking to innovate and drive change in a digital world where one-to-one marketing is breathing new life into old marketing practices. With access to more and better data, the CMO is more empowered than ever. Join our Opening Keynote session as we explore the evolving CMO role. We’ll explore:

  • The infinite opportunities of one-to-one marketing
  • Connecting with the empowered consumer
  • How to innovate with better data, more data
  • The CMO as business-person first; marketing whiz second

Panel Discussion

1:10 PM - 1:50 PM Creating Next-Level Customer Experiences to Win the Connected Customer

During a panel discussion focused on the critical customer-experience imperative, we will explore strategies for evolving the customer journey in a way that decreases pain points and builds trust between the customer and the brand. We’ll talk about why customer experience is more critical than ever and how technologies are putting the customer in the driver’s seat for the first time in most industries. We’ll hear from top-level marketing executives who are ‘getting it right’ by:

  • Evolving the customer journey through efficiency and ‘giving back’
  • Giving customers tools that deliver value while underscoring operational efficiency
  • The importance of transparency with your customers
  • Trusting the customer and decreasing his pain points

General Session

1:50 PM - 2:20 PM First Knowledge, then Power: Using Data to Drive a Superior Customer Experience

In order to truly innovate, today’s CMO must dive into data to make informed decisions that hold the power to drive customer loyalty and add value to the brand. Marketers today are, without a doubt, swimming in a sea of data. While tons of data is available, the real question revolves around how to dig through it to find the value in it, to make it meaningful for the customer. During this session, we’ll talk about how to use data to drive a superior customer experience. Join us as we explore:

  • Sorting through massive amounts of data to find meaningful insights
  • What data can tell you about your current and target customers
  • How to align your data with business KPIs
  • How to build a superior customer experience around data

Business Meetings

2:25 PM - 2:55 PM Business Meetings

Business Meetings

2:55 PM - 3:25 PM Business Meetings

Networking

3:25 PM - 3:40 PM Networking Break



Master Class A

4:20 PM - 4:50 PM Assessing the Customer Experience Maturity of Your Organization

Assessing, measuring and then enriching the customer experience is critical in today’s digital economy. Every marketer knows he must create strategies that will ultimately impact the customer journey and experiences. In order to do that, the organization must implement a customer-centric technology stack. During this Master Class, we will show you how to properly asses the CX maturity of your organization. During this Master Class, we’ll explore:
· How to assess your company’s progress in creating customer experiences that drive profitable revenue growth
· How to enrich the customer experience through you’re a customer-centric Mar-Tech stack
· Best practices for building a sustainable CX program
· CX integration into your organization’s internal culture

Brain Weave A

4:20 PM - 4:50 PM Leveraging AI-led Actionable Insights for Improved Customer Service

The intersection of human and the machine is empowering marketers in unprecedented ways. Join an engaging Brain Weave with CMOs and top-level marketers who are leveraging these cutting-edge technologies to drive better business outcomes and stellar customer experiences. We’ll talk about cutting-edge AI strategies, AI-led actionable insights, the hottest AI trends, marketing metrics, and more. Join this Brain Weave as we explore a number of AI-focused topics, including:

  • Using AI & Machine Learning to reign in massive amounts of data and content flowing in and out of your platforms
  • Optimizing processes and operations through AI and machine learning
  • Empowering the customer through AI and machine learning
  • Measuring results and ROI from AI-infused technologies

Business Meetings

4:30 PM - 5:00 PM Business Meetings

Business Meetings

5:00 PM - 5:30 PM Business Meetings

Ignite Sessions

5:35 PM - 5:45 PM Why Marketers Should Care About Bots

Marketers should experiment with bots early on to capitalize on first-mover opportunities. To remain competitive, the CMO should have a bot strategy if they want to be part of the conversational interface being driven by customer interactions.

Ignite Sessions

5:45 PM - 5:55 PM Advanced Marketing Automation for Highly Personalized, Relevant Content

In order for marketers to better understand their customer, organizations are increasingly embracing advanced marketing automation tools and techniques.

Ignite Sessions

5:55 PM - 6:05 PM Augmented Reality: Marketing’s Massive Opportunity

Augmented Reality is going to change the way the always-connected consumer works, shops and plays. This immersive technology is set to tailor customer experiences in ways that will enhance their daily lives.

Plenary Session

6:05 PM - 6:35 PM Maximizing the ROI of the MarTech Stack for C-Suite Support & Compliance

The relationship of the CMO and marketing team with the rest of the C-suite is critical to the entire enterprise. Because CMOs are tasked with more roles and responsibilities than ever, including directing the enterprise’s Mar-Tech stack, today’s CMO must understand the critical role that technology plays in the health of the enterprise. During this plenary session, we’ll explore how to measure and achieve maximum Mar-Tech ROI to gain support and compliance with the C-suite. Join this plenary session as we discuss:
· Aligning marketing and business vision
· Measuring the ROI of your Mar-Tech stack
· How to speak the language of the C-suite while delivering real results
· How to efficiently implement an innovative, ever-evolving Mar-Tech stack

Networking

6:35 PM - 8:00 PM Networking Cocktail Reception