Day 3: Tuesday, Feb. 13

Networking

7:30 AM - 8:15 AM Networking Breakfast

Opening Remarks

8:15 AM - 8:20 AM Chairperson’s Opening Remarks

Closing Keynote

8:20 AM - 8:50 AM Modernizing the Marketing Organization: Building the Optimal Marketing Team Infrastructure

Shonodeep Modak, CMO, Industrial Solutions, GE Power
Today’s consumers are empowered, asking questions, conducting research and considering other’s opinions before making a purchase decision. To stay competitive, companies must become a resource, implementing a well thought-out inbound marketing strategy that informs and educates the target market. It’s not as simple as point and click though. According to Shonodeep Modak, Chief Marketing Officer, Industrial Solutions with GE Power, this starts with modernizing the marketing organization in preparation for sustained success—listening to the consumer, and setting up an optimal team infrastructure before implementing a campaign. During our Closing Keynote, join Shonodeep as we explore:
  • Aligning your team to reach the empowered consumer
  • How to be an instigator of growth
  • Maintaining an analytical edge
  • Modernizing the marketing organization for sustainability
  • Creating the optimal team infrastructure to remain relevant and grow market position

img

Shonodeep Modak

CMO, Industrial Solutions
GE Power

Business Meetings

8:55 AM - 9:25 AM Business Meetings

Business Meetings

9:25 AM - 9:55 AM Business Meetings

Master Class C

10:00 AM - 10:45 AM Increasing Engagement Through AI & Prersonalization



Brain Weave C

10:00 AM - 10:45 AM Untapped Resource: Identifying New Customers with Location-Based Mobile Marketing

As mobile technology continues to improve, location-based maketing is gaining momentum. We will explore the massive potential, challenges and benefits of blockchain technologies, including:
  • Building a location-based social media marketing campaign
  • Why young consumers lead the adoption of location-based services
  • How location-based marketing increases awareness, familiarity and usage by age
  • Why location-based marketing is considered an untapped resource

Driving vision through persistence and creativity, many women in marketing are finding a voice in a market that underserves women. While women represent 51% of the workforce, only 19% hold senior management roles. At the same time, women were once a neglected category, until recently. Join our Powerful Women in Marketing panel discussion as we explore the ways women are mentoring, leading and making a difference on the frontlines of marketing. During this interactive panel discussion, we will discuss:
· How brands re helping women find their purpose are the next big growth market
· The purchasing power of women & the rise of the female economy
· Addressing technology designed for women and designing experiences and products to improve the quality of women’s lives
· Marketing to the female perspective in a world designed for men

Lynn Godfrey

Chief Marketing & Communications Officer
Girl Scouts of the USA

Kim Brown

Head of Global Marketing
GE Renewables

Meighan Girgus

Chief Marketing & Programs Officer
American Heart Association

Joanne Moretti

SVP & CMO
Jabil

Plenary Session

11:30 AM - 12:00 PM Elevate Your Game: Top 10 Tips to Landing a Seat at the C-Suite Table

Joanne Moretti, SVP & CMO, Jabil
In this session, Jabil CMO Joanne Moretti will share her experiences and lessons learned in a progressively successful career. Powerful tips range from the dangers of waffling, to moving out of your comfort zone, to overcoming fear – all designed to earn you a seat at the leadership table. You’ll walk away from this session inspired and ready to step up! During this session, we will explore:
· Shifting perceptions of the marketer as a strategic business partner
· Defining your role to implement meaningful changes to benefit the entire company
· Understanding how the evolved marketing role fits into the organization’s bigger picture in a collaborative way that contributes to well though-out decision making
· The vision to pursue broader, long-term goals while making quick, impactful wins


img

Joanne Moretti

SVP & CMO
Jabil

Closing Remarks

12:00 PM - 12:00 PM Chairperson’s Closing Remarks & End of Exchange