Video

CMO Evolution: An Interview with Dr. Philip Kotler

CMO Evolution: An Interview with Dr. Philip Kotler

Dr. Philip Kotler, Professor of International Marketing at Northwestern University, discusses the evolution of the CMO.
Reputation Management: An Interview with Reader's Digest CMO Leslie Dukker Doty

Reputation Management: An Interview with Reader's Digest CMO Leslie Dukker Doty

Leslie Dukker Doty, CMO at Reader's Digest, discusses reputation management.
Marketing Automation: An Interview with Julia Kirby and Thomas H. Davenport

Marketing Automation: An Interview with Julia Kirby and Thomas H. Davenport

Harvard Business Review's Julia Kirby and Babson College's Tom Davenport discuss the future and impact of marketing automation.
Content Marketing Strategy: An Interview with Sylvan Learning CMO Julia Fitzgerald

Content Marketing Strategy: An Interview with Sylvan Learning CMO Julia Fitzgerald

Julia Fitzgerald, CMO at Sylvan Learning, discusses content marketing and storytelling.