The Future of Marketing: An Interview with Steven Bushong, Senior Vice President of Marketing Operations for the ABC Entertainment segment of the Walt Disney Company.

The Future of Marketing: An Interview with Steven Bushong, Senior Vice President of Marketing Operations for the ABC Entertainment segment of the Walt Disney Company.
In this interview, IQPC Exchange’s Kristen Schipfer-Barrett catches up with Steven to discuss the art of redesigning a marketing team, traits of successful CMOs, understanding both traditional marketing and technology, and the future of marketing.

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