Dr. Philip Kotler, Professor of International Marketing at Northwestern University, discusses the evolution of the CMO.
An Interview with Shelly Glenn, Chief Marketing & Sales Officer of Florida Cancer Specialists & Research Institute
In this interview, Shelly uses her experience to share her perspective on women in the field of marketing and beyond.
The Future of Marketing: An Interview with Steven Bushong, Senior Vice President of Marketing Operations for the ABC Entertainment segment of the Walt Disney Company.
In this interview, IQPC Exchange’s Kristen Schipfer-Barrett catches up with Steven to discuss the art of redesigning a marketing team, traits of successful CMOs, understanding both traditional marketing and technology, and the future of marketing.
Take an in depth look at the content and technology driving today's demand generation
In this interview, Fanette shares concise thoughts about the art of discovering your digital persona to drive engagement and traffic.
In this interview, Patti gives bite-sized insights on the new task of Marketing to Generation Z. Her answers are on behalf of Chartwells Higher Education Dining Services, the higher education division of Compass Group.
Corliss Collier, Sr. Director, Category Development & Insights, Bumble Bee Seafoods discusses the shopper journey.
Leslie Dukker Doty, CMO at Reader's Digest, discusses reputation management.
Harvard Business Review's Julia Kirby and Babson College's Tom Davenport discuss the future and impact of marketing automation.
Julia Fitzgerald, CMO at Sylvan Learning, discusses content marketing and storytelling.