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CMO Evolution: An Interview with Dr. Philip Kotler

CMO Evolution: An Interview with Dr. Philip Kotler

Dr. Philip Kotler, Professor of International Marketing at Northwestern University, discusses the evolution of the CMO.
An Interview with Shelly Glenn, Chief Marketing & Sales Officer of Florida Cancer Specialists & Research Institute

An Interview with Shelly Glenn, Chief Marketing & Sales Officer of Florida Cancer Specialists & Research Institute

In this interview, Shelly uses her experience to share her perspective on women in the field of marketing and beyond.
The Future of Marketing: An Interview with Steven Bushong, Senior Vice President of Marketing Operations for the ABC Entertainment segment of the Walt Disney Company.

The Future of Marketing: An Interview with Steven Bushong, Senior Vice President of Marketing Operations for the ABC Entertainment segment of the Walt Disney Company.

In this interview, IQPC Exchange’s Kristen Schipfer-Barrett catches up with Steven to discuss the art of redesigning a marketing team, traits of successful CMOs, understanding both traditional marketing and technology, and the future of marketing.
Survey Report - Sponsored by SurveyMonkey

Survey Report - Sponsored by SurveyMonkey

Take an in depth look at the content and technology driving today's demand generation 

A Q & A with Fanette Singer SVP of Marketing, COUNTRY Financial

A Q & A with Fanette Singer SVP of Marketing, COUNTRY Financial

In this interview, Fanette shares concise thoughts about the art of discovering your digital persona to drive engagement and traffic.
A Q & A with Patti Girardi, VP Marketing, Compass Group North America

A Q & A with Patti Girardi, VP Marketing, Compass Group North America

In this interview, Patti gives bite-sized insights on the new task of Marketing to Generation Z. Her answers are on behalf of Chartwells Higher Education Dining Services, the higher education division of Compass Group.
A Q&A with Corliss Collier, Sr. Director, Category Development & Insights, Bumble Bee Seafoods

A Q&A with Corliss Collier, Sr. Director, Category Development & Insights, Bumble Bee Seafoods

Corliss Collier, Sr. Director, Category Development & Insights, Bumble Bee Seafoods discusses the shopper journey. 
Reputation Management: An Interview with Reader's Digest CMO Leslie Dukker Doty

Reputation Management: An Interview with Reader's Digest CMO Leslie Dukker Doty

Leslie Dukker Doty, CMO at Reader's Digest, discusses reputation management.
Marketing Automation: An Interview with Julia Kirby and Thomas H. Davenport

Marketing Automation: An Interview with Julia Kirby and Thomas H. Davenport

Harvard Business Review's Julia Kirby and Babson College's Tom Davenport discuss the future and impact of marketing automation.
Content Marketing Strategy: An Interview with Sylvan Learning CMO Julia Fitzgerald

Content Marketing Strategy: An Interview with Sylvan Learning CMO Julia Fitzgerald

Julia Fitzgerald, CMO at Sylvan Learning, discusses content marketing and storytelling.